Although people are careful about slipping on sunglasses or wearing a hat, most sun seekers do not apply enough sunscreen to protect them from the harmful rays of the sun, dermatologists say. Dr Jason Rivers, a clinical professor of dermatology at the University of British Columbia said that the number of skin cancers and melanoma has doubled, with many victims under the age of 40.

Stiefel Laboratories has announced the expansion of its REVALESKIN skin care line with three new products on the heels of the extraordinarily successful introduction of the core REVALESKIN(R) skin care system (Facial Cleanser, Day Cream with SPF 15 sunscreen and Night Cream). According to a Global Industry Analysis Report (March 2008), the market for anti-aging products is predicted to reach $115.5 billion by 2010. With the launch of these three new products, the REVALESKIN(R) skin care line will meet consumer demand for professional take-home beauty products designed for targeted treatment of problem skin areas.